“I have attended many similar seminars” said Ali Rida, Route Operations Manager at Nestle Waters – Sohat Distribution, “but this one was the most beneficial. I will definitely implement the notions I acquired during these few days. Since the customer service is the core of any business, it should be developed to meet the customer’s needs in the best way. At Nestle, we’re selling a service, and this service differentiates us from other similar companies. So we improve it by training, we put ourselves in our customers’ place in order to understand their expectations, desires, needs... Our aim is to be the best and to sell a 5-star-service”.